I have a white paper about something similar to this.... I think Time warner is testing this out somewhere in the US and they feel like its working. Its basically like a cell phone contract. You pay for a subscription package for amount of data you can use (download and upload) If you go over it you are billed whatever rate they charge. What is being said in this video is possible to an extent but I think its a little drastic. As competitive as the "big companies" I don't see this happening.