And the Zune was supposed to be "an Ipod killer". But it wasn't. If their claiming a brand new, never before seen smartphone (does it even have a touchscreen?) will be better than one that's been out for more than 2 years now, chances are it's not as good.
I'm not saying it's not gonna be good, but don't believe it will be better than the Iphone just because the manufacturer says so.