It's really about the best prices your going to find.
Keep in mind that this unit was designed and built from scratch, not ordered of some alibaba souring site. Small production runs are expensive to do. Trust me, if this unit was 5 bucks to make, Steve would reflect that in the price. No one is getting rich off these things. It's designed and built by people who love audio. It's a lifestyle not a hobby for most of us. I'll happily pay asking price so they can use what little profit they do make to go build other cool shit.
I've kicked it on Steves couch, that fucker is lumpy, but it ain't because it's stuffed with hundos